Get the competitive edge: Revenue Attribution
About
Join us for an event where experts will guide you through the process of creating a roadmap for improving overall revenue attribution.
Revenue Attribution is important for businesses to help understand the effectiveness of marketing, sales, and customer support efforts in driving revenue. It empowers data-driven decision-making, improves team alignment, and drives revenue growth.
During this event, you will discover how Revenue Attribution can bridge the gap between the customer journey and the purchasing process, particularly for B2B products.
Why shouldn't you miss this Event?
- Learn how revenue attribution can help you better understand the customer journey.
- How to reduce wasteful spending on less-performing campaigns.
- Identify underperforming channels and strategies.
- How to calculate ROI for specific marketing activities and campaigns accurately?
Who should attend this event?
- CMOs
- CROs
- Marketing operations specialist
- Data Analyst
Event Agenda
- Welcome Address from the host
- Introduction of the topic and speakers
- Panel session: 1 Speaker
- Q & A Session
- Vote of thanks
Speakers
Speaker 1 : Natalie Furness | CEO + Founder, RevOps Automated
Speaker 2: Mitch Richards | RevOps, Livingstone Group
Speaker 3: Steffen Hedebrandt | Chief Marketing Officer & Co-Founder, Dreamdata
Speakers
Natalie Furness
CEO + Founder, RevOps Automated
Natalie Furness is the founder and CEO of RevOps Automated, a technology consultancy serving international businesses to scale revenue by aligning people, processes, and data systems. Natalie is ranked as a top Revenue Operations LinkedIn Thought Leader. She is president of the RevOps Research Collective and internationally recognized author of The Annual RevOps Report. Alongside her day job, Natalie is passionate about inspiring people to influence positive change and evokes action through her keynote speeches and seminars. She's also big into her kickboxing.
Mitch Richards
RevOps, Livingstone Group
Mitch Richards leads Rev Ops for Livingstone; a global Software Asset Management firm. He has worked in the HubSpot eco system for 6 years as an in-house agency head, implementation specialist, GTM strategist and across Ops for over 30 different businesses to date. He specialises in installing a holistic system of measurement; enabling the understanding of how to take a new prospect all the way through to the best customer. In 2023 he joined HubSpot’s own Customer Advisory Board. Mitch lives in the south of the UK with his wife and daughter and enjoys heavy metal, boxing and mountain biking in his spare time.
Steffen Hedebrandt
Chief Marketing Officer & Co-Founder, Dreamdata
Steffen Hedebrandt serves as the Chief Marketing Officer at Dreamdata, a leading Revenue Attribution Platform renowned for its comprehensive data collection, integration, and data cleansing capabilities, providing valuable insights to businesses. Steffen is a distinguished authority in the domain of aligning marketing initiatives with revenue generation. Possessing a profound growth-oriented perspective, he exemplifies a steadfast commitment to data-driven strategies and exhibits a passion for enhancing the commercial aspects of an enterprise.
Steffen's illustrious career encompasses his role as a notable growth hacker, highlighted by a remarkable track record of scaling businesses and nurturing high-performing teams. His contributions at organizations such as Upwork and Airtame have uniquely positioned him to understand the challenges and nuances of rapidly expanding marketing and growth endeavors.
