After 10+ years in operations, Brad kept observing the same trend: although ops teams were equipped with data that could align teams and accelerate revenue, they weren’t getting a seat at the table. Instead, companies relied on ops solely as problem-solvers responsible for receiving and completing requests from other departments. This led Brad to wonder, why should ops teams focus all of their time on tactical, reactive work? Why not rely on them to proactively and strategically drive the business forward? Sonar was born in 2018 to solve these exact problems. Providing operations teams with the right visibility into their tech stacks and data allows them to focus their efforts more strategically, which allows the business to run smoother and ops to be considered a trusted advisor at the leadership table.

Natalie Furness is the founder and CEO of RevOps Automated, a technology consultancy serving international businesses to scale revenue by aligning people, processes and data systems. Natalie is ranked in the top 10 Revenue Operations LinkedIn thought leaders worldwide. She is president of the RevOps Research Collective and internationally recognised author of The Annual RevOps Report. Alongside her day job, Natalie is passionate about inspiring people to influence positive change and evokes action through her keynote speeches and seminars.

Mike Rizzo is a career marketing operations professional passionate about using a people-first approach to building scalable and efficient solutions to the challenges faced by marketing, business operations, and client success teams.

With his extensive background in marketing Mike helped build, launch, manage and optimize Mavenlink's first-ever user community and Client Advisory Board programs. In 2017 he also founded the growing community of MO Pros - a place where thousands of Marketing Operations Professionals connect, collaborate and help elevate the practice of Marketing Ops. He is also the co-host of the podcast called Ops Cast.

As the founder of MarketingOps.com, Mike is taking a community-led approach to building resources that are purpose-built to elevate Marketing Operations Professionals.

Eddie Reynolds is the Founder and CEO of Union Square Consulting, a Strategic Revenue Operations Consulting firm.

He has spent the last 13 years helping high-growth B2B SaaS startups build scalable Revenue Engines by aligning their GTM strategy with the process, insights, enablement and systems needed to execute it.

He started this journey, after leaving a sales role at a Fortune 500 company, to join as the first AE at an early stage startup. He then spent 3 years as an AE at Salesforce, working on a team of 8, covering every high-growth VC-backed startup in NYC. In this role he got to experience first-hand how Salesforce goes to market while meeting with executives at roughly 300 startups to discuss ways to improve their sales, marketing and service engines. He then left to run Revenue Operations at a Fintech Startup prior to founding Union Square Consulting to continue this work 7 years ago.