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Contrast

###### How to get your audience to convert

# **Moving a B2B Audience from your opening to fulfilling your Call to Action**

In Episode #1 we covered how to get and keep your audience’s attention.

In Episode #2 we stepped through their internal dialogue during your webinar.

Now, we’re taking you through your own content, so your audiences will stick with you, and respond to your Call to Action.

***

**There’s no theory here — this is 100% tactical advice based on over 1,000 events.**

We’re showing you step 1, step 2, all the way to the end of your event. Seven steps in all.

Simple. Validated. Stunningly effective.

And different than what you’re doing today.

***

**Join us to see:**

*   How Dean writes openers for his clients’ webinars
*   The 7-Question structure that their content is arranged into
*   How he approaches the Call to Action, and why he never allows certain popular options
*   Why there’s never a “Q\&A” slide in the webinars he writes


Moving a B2B Audience from your opening to fulfilling your Call to Action

###### How To Get Inside Your Audience’s Head

# What Does A Webinar Audience Think & Feel?

In Episode #1, we learned how to get and keep people’s attention.

Now, in episode #2, we walk through the thoughts, questions, and feelings every B2B audience has.

To move your audience toward your Call to Action, you need to anticipate what they want to know and feel, and be ready when they get there.

From the first minutes to the final pitch, see how a professional webinar writer guides and nudges audiences. So performing the Call to Action becomes “what people like us do”.

***

**What You'll Learn:**

*   Why “The Hero’s Journey” doesn’t work in B2B (and a narrative structure that does)
*   The 7 key thoughts and feelings every audience should experience
*   How to build interest, curiosity, and determination in your audiences
*   How to create a Call to Action that works

Register now to get insights into how every B2B audience experiences your webinars.

###### *This is a series of 4 episodes. We'll make sure you get the next ones too.*


What Does A Webinar Audience Think & Feel?

###### Creating B2B webinars?

# Grab Your Audience’s Attention (and never let go)

## See how professional B2B webinar writers manage the Attention-Persuasion-Action cycle

Two companies, Contrast and The Best Damn Webinar Co., know more about B2B webinar audience attention than anyone else.

One is inventing the new user interface of live B2B events, the other is *the* change agent of B2B webinar content in 2023.

In this event, Dean Waye from The Best Damn Webinar Co. will show how pro webinar writers grab and keep a business audience’s attention, and discuss with Tim Minton how Contrast’s newest tools help you keep it.

***

**What You’ll Learn:**

*   How to leverage the Pre-Audience Anecdote, Courtesy Attention Timers, Gaps & Cold Opens to grab attention in those critical first 5 minutes of any B2B webinar
*   Lessons about restructuring the order of your content, from observing hundreds of live webinar audiences
*   Why agendas are bad in traditional/hybrid webinars, but critical (and criminally underused) in interview-style webinars
*   When to include a Housekeeping section in your webinars
*   Tips and techniques for making an audience want to stay with you

Click that register now button and ask every question you have to Dean.

###### *This is a series of 4 episodes. We'll make sure you get the next ones too.*


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