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Go to our website https://getcontrast.io and sign up for a free trial. 

👋 Your friends at Contrast

Contrast

###### Live Q\&A with Dean

# Get answers to your toughest webinar problems

*“Our technical people are boring.”*

*“No one responds to our pitch.”*

*“I can't get anyone at my company to change what we’re doing.”*

*“My boss thinks webinars are just content.”*

This session, our final of four(!) is your chance to get blunt, tactical, practical answers.

In a completely open, no-holds-barred Q\&A, Dean Waye ([bestdamnwebinar.com](http://bestdamnwebinar.com)) is taking on any question.

Whatever you’re dealing with, Dean has dealt with it. Whatever failed, Dean failed at it too. And whatever goal you’re trying to achieve, Dean has helped someone achieve it.

Come armed with your question, or email it ahead of time [using this form](https://tally.so/r/3jbxBQ), and together we’ll get you back on track.

👋 Tim & Dean


What are YOUR toughest webinar problems?

###### How to get your audience to convert

# **Moving a B2B Audience from your opening to fulfilling your Call to Action**

In Episode #1 we covered how to get and keep your audience’s attention.

In Episode #2 we stepped through their internal dialogue during your webinar.

Now, we’re taking you through your own content, so your audiences will stick with you, and respond to your Call to Action.

***

**There’s no theory here — this is 100% tactical advice based on over 1,000 events.**

We’re showing you step 1, step 2, all the way to the end of your event. Seven steps in all.

Simple. Validated. Stunningly effective.

And different than what you’re doing today.

***

**Join us to see:**

*   How Dean writes openers for his clients’ webinars
*   The 7-Question structure that their content is arranged into
*   How he approaches the Call to Action, and why he never allows certain popular options
*   Why there’s never a “Q\&A” slide in the webinars he writes


Moving a B2B Audience from your opening to fulfilling your Call to Action

###### How To Get Inside Your Audience’s Head

# What Does A Webinar Audience Think & Feel?

In Episode #1, we learned how to get and keep people’s attention.

Now, in episode #2, we walk through the thoughts, questions, and feelings every B2B audience has.

To move your audience toward your Call to Action, you need to anticipate what they want to know and feel, and be ready when they get there.

From the first minutes to the final pitch, see how a professional webinar writer guides and nudges audiences. So performing the Call to Action becomes “what people like us do”.

***

**What You'll Learn:**

*   Why “The Hero’s Journey” doesn’t work in B2B (and a narrative structure that does)
*   The 7 key thoughts and feelings every audience should experience
*   How to build interest, curiosity, and determination in your audiences
*   How to create a Call to Action that works

Register now to get insights into how every B2B audience experiences your webinars.

###### *This is a series of 4 episodes. We'll make sure you get the next ones too.*


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Contrast Webinars

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Replays

What are YOUR toughest webinar problems?

Moving a B2B Audience from your opening to fulfilling your Call to Action

What Does A Webinar Audience Think & Feel?