Create, host and analyze your webinars and fun, authentic and engaging webinar platform.

Go to https://getcontrast.io and sign up for a free account. 

👋 Your friends at Contrast

Contrast

Struggling with low webinar attendance? Manual processes eating up your time? Technical issues derailing your marketing efforts?

UserGuiding faced the exact same challenges until they discovered a game-changing approach that increased their webinar registrations 10x and transformed webinars from their most frustrating marketing channel into their most profitable one.

Levent Askan, Marketing Communications Manager at UserGuiding, is joining us to tell how they turned webinars into their number one lead generation channel.

## What You'll Discover:

Learn the exact roadblocks that were killing UserGuiding's webinar success and how they eliminated them. Levent will walk us through their complete strategy transformation, including the integration approach that automated their entire lead management process.

You'll see how UserGuiding scaled beyond English-speaking markets, expanded into Portuguese audience, and built a global lead generation engine. Most importantly, you'll get the actionable playbook they used to make webinars their most reliable source of high-quality leads.


How UserGuiding turned webinars into their #1 lead gen channel

Sales and marketing alignment sounds great in theory. In practice? It's usually a mess of finger-pointing, missed opportunities, and "that's not my job" answers. Marketing thinks sales doesn't follow up properly. Sales thinks marketing sends garbage leads. Everyone's frustrated, and growth suffers.

Join us for an exclusive Q\&A with Laura Erdem, Sales Director at Dreamdata, and quite possibly the only sales person on the planet who genuinely loves marketing. While everyone else is playing the blame game, Laura figured out how to make both sides work together to actually drive growth.

**We're covering:**

*   How better collaboration directly impacts your growth numbers
*   What smart sales-marketing partnerships actually look like in practice
*   The handoff moments that make or break your revenue pipeline
*   Why most "alignment" efforts fail and what works instead

We're gonna have a real conversation with someone who's been in the trenches and figured out how to make it work. Laura's got the battle scars and the wins to prove it.

Bring your questions and your war stories. We're ready for all of it.


Driving Growth Through Smarter Sales-Marketing Collaboration

People retain **95% of a message via video**, compared to just 10% through text.

That means your audience is **9x more likely to remember** your video content than your blog posts.

No surprise, then, that **87% of marketers** report increased lead generation from video content. But why does video work so well in B2B?

✅ **Algorithms Prioritize Video:** Social media platforms like Instagram, Facebook, and LinkedIn increasingly prioritize video content in their algorithms.

✅ **SEO Benefits**: Video content boosts SEO efforts by keeping users on your website longer, which signals to search engines that your content is valuable.

✅ **Mobile Accessibility:** 75% of viewers consume short-form video content on mobile devices. This accessibility ensures that your content can reach audiences anytime, anywhere.

Join us **LIVE on July 2nd** as **Thibaut Weller**, Demand Gen @**Unmuted**, shares **5 actionable tips** to elevate your B2B social video strategy.

Thibaut is behind one of the most talked-about B2B video content strategies on LinkedIn. At Unmuted, he’s helped turn video into a demand gen machine—earning attention, driving pipeline, and making a real impact.

As he says, *"If I'd get a euro every time someone told me 'I saw Unmuted's video content on LinkedIn', I could retire right now."*

Don't miss this one.


5 tips for making epic social video content in B2B marketing

Marketers are sitting on a content gold mine... with a spoon to dig for the gold. What you really need is a machine. The good news? In this webinar we'll show you how the content machine works, and how Content Repurposing is the key to increased reach with better payback.

In this webinar, Andy Ashton (Head of Technology & Customer Success at [MadeToSee.com](https://madetosee.com/)) shares insights, strategies and secrets behind elevating your content strategy.

Andy has many years of experience managing webinar programmes for Enterprise businesses. He also provides a unique perspective as a content creator in the tech & gaming space, with a back catalogue of 1000+ videos across social media. Join this webinar and be ready to think bigger and smarter.

In this webinar you'll learn:

• Why you should be repurposing content

• Where repurposing sits in your marketing strategy

• How content repurposing benefits the whole company (not just marketing)

• Vibe repurposing vs. having a repurposing strategy

We'll talk actual strategy that sets you on the path to increased content reach and audience engagement.

As always, join us live to ask your questions. Or register to watch it back when it's convenient for you.

See you there 👋


Build a Content Engine: Repurposing Strategies for SaaS Teams

You probably haven't heard about them (yet), neither had we. But when playing around in HubSpot reports, we discovered **a goldmine**.

## **Webinar data in HubSpot used to be... a pain in the \*ss.**

*   Reporting on your webinar data in HubSpot? Difficult.
*   Attributing it to revenue? Almost impossible.
*   Visualizing attendance? Keep dreaming.

## Not anymore. Introducing: Marketing Events.

So we had to pull in an expert. And Ryan Gunn (Founder @Attribution Academy) is the best HubSpot content creator we know, with over 25k followers on LinkedIn. Go follow him if you don't already.

You'll get a complete guide on using the new Marketing Events:

*   What they are & where to find them
*   How to build the best webinar reporting dashboard in HubSpot
*   Advanced use cases (event attribution, lead scoring, ICP self-selection, retargeting)
*   And much, much more.

Join us on November 19th for the most value-packed HubSpot x Webinar session you'll ever attend.


[New in HubSpot] Track Webinar and Event ROI with Marketing Events

**Webinar data in HubSpot used to be... a pain in the *ss.**

Not anymore. Introducing: Marketing Events.

Speakers

Ryan Gunn

Founder @Attribution Academy

Maxim Poulsen

Head of Growth at Contrast

Replays

How UserGuiding turned webinars into their #1 lead gen channel

Driving Growth Through Smarter Sales-Marketing Collaboration