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How do companies like Userpilot and O’Reilly prepare their marketing for 2026?

What predictions and principles do they base their marketing strategy on?

**Emilia (VP Marketing at Userpilot)** and **Allison (VP Marketing at O’Reilly)** are going to share their predictions and how it's going to affect your job.

Join us live. Share your marketing prediction for 2026. Emilia and Alisson will tell you what they think of YOUR prediction.

Time to build your marketing strategy for 2026.


Userpilot and O’Reilly Share their Marketing Predictions for 2026

# **Use AI to turn leads into sales opportunities.**

You get a new lead… but all you have is a name, email, and company. Turning that into a qualified prospect takes hours of manual research. 

AI can instantly turn a simple cold lead into a complete profile.

Within minutes, you can:

*   Automatically pull their LinkedIn profile, job title, company size, and industry.
*   Auto-qualify them based on behavior, not demographics
*   Sync enriched data straight to your CRM
*   Get tailored talking points ready for your next outreach sequence

Sounds complex? It’s actually easier than it looks.

That’s why we’re bringing in **Liana Hakobyan, Marketing Strategy Lead at Iris.ai**, who has 9+ years of experience driving B2B growth through AI and automation. She’ll break down how to turn simple webinar sign-ups into high-potential leads without manual research or complicated setups.

**What you’ll learn:**

*   Why AI-powered lead enrichment drives faster conversions
*   How to set up an automated workflow to enrich leads instantly and feed your CRM
*   The best tools and platforms for simple, cost-effective AI lead research
*   How to use engagement data to personalize outreach
*   Segmentation strategies that resonate with executives, SMB owners, and enterprise buyers

**Join us on December 3rd** to discover how to turn every lead into an actionable, revenue-driving opportunity.


How to use AI to identify high-potential leads faster (without manual digging)

You probably haven't heard about them (yet), neither had we. But when playing around in HubSpot reports, we discovered **a goldmine**.

## **Webinar data in HubSpot used to be... a pain in the \*ss.**

*   Reporting on your webinar data in HubSpot? Difficult.
*   Attributing it to revenue? Almost impossible.
*   Visualizing attendance? Keep dreaming.

## Not anymore. Introducing: Marketing Events.

So we had to pull in an expert. And Ryan Gunn (Founder @Attribution Academy) is the best HubSpot content creator we know, with over 25k followers on LinkedIn. Go follow him if you don't already.

You'll get a complete guide on using the new Marketing Events:

*   What they are & where to find them
*   How to build the best webinar reporting dashboard in HubSpot
*   Advanced use cases (event attribution, lead scoring, ICP self-selection, retargeting)
*   And much, much more.

Join us on November 19th for the most value-packed HubSpot x Webinar session you'll ever attend.


[New in HubSpot] Track Webinar and Event ROI with Marketing Events

Struggling with low webinar attendance? Manual processes eating up your time? Technical issues derailing your marketing efforts?

UserGuiding faced the exact same challenges until they discovered a game-changing approach that increased their webinar registrations 10x and transformed webinars from their most frustrating marketing channel into their most profitable one.

Levent Askan, Marketing Communications Manager at UserGuiding, is joining us to tell how they turned webinars into their number one lead generation channel.

## What You'll Discover:

Learn the exact roadblocks that were killing UserGuiding's webinar success and how they eliminated them. Levent will walk us through their complete strategy transformation, including the integration approach that automated their entire lead management process.

You'll see how UserGuiding scaled beyond English-speaking markets, expanded into Portuguese audience, and built a global lead generation engine. Most importantly, you'll get the actionable playbook they used to make webinars their most reliable source of high-quality leads.


How UserGuiding turned webinars into their #1 lead gen channel

Discover Contrast's webinar studio with this video.


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Speaker

Luuk de Jonge

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Replays

Userpilot and O’Reilly Share their Marketing Predictions for 2026

How to use AI to identify high-potential leads faster (without manual digging)