How do you design products that create genuine connections between users? Join Joe Formica, Lyssna's Design Advocate, for a live Q\&A with [Grace Ling](https://www.linkedin.com/in/graceling/), Co-founder of [Design Buddies](https://www.designbuddies.community/)/CoCreate, a community of 150,000+ and education program helping designers grow in their careers. In this conversation, Joe and Grace will explore how community-building principles can transform product design.

Grace will share insights from growing one of the largest design communities from scratch, practical strategies for designing products that encourage collaboration, and approaches to creating experiences that feel social rather than transactional.

Whether you're a designer, product manager, community builder, or anyone interested in human-centered design, this session will provide valuable perspectives on creating digital products that build bridges between people. Come prepared with your questions about community dynamics, social product features, and designing for authentic human connection.


Designing for connection: Building community through product design

Lyssna is a remote all-in-one research platform that allows you to deeply understand your audience and move in the right direction — fast. With Lyssna, you can set up research studies, recruit participants, and gain insights quickly to inform decision-making from strategy and concept through to design and implementation. The result? Experiences that your users will love.