ConCensus 2023
ConCensus 2023
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over 1 year ago
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ConCensus Day 1: Powering Next Best Action with LLMs and First-Party Data

About

In today's competitive market, the bar for personalized customer experiences is higher than ever. Fortunately, rapid innovations in data & AI technology equip companies with even better tools to engage their audiences. In this session, learn how to create a data-driven Next-Best Action (NBA) strategy, activate all your first-party customer data, and leverage LLMs to drive next-gen customer experiences.

Speakers

Dan Morris

Dan Morris

Sr. Director, Industry Solutions - Communications, Media & Entertainment @ Databricks

Mike Maloney

Mike Maloney

Field Chief Data Officer @ Snowplow