ConCensus 2023
ConCensus 2023
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12 months ago
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ConCensus Day 2: First Party Data: The Secret Sauce for your Attribution Reports

About

As third-party data becomes more and more regulated, marketing teams are becoming increasingly reliant on first-party data as they report on every stage of the buying journey. Census’s Sr. Demand Gen Manager Satya Gadepalli will be joined by Hockeystack’s Founder & CRO, Emir Atlı to discuss how doubling down on first-party data can impact the entire buying journey, from channel optimization to pipeline generation and attribution.

Speakers

Satya Gadepalli

Satya Gadepalli

Sr. Demand Gen Manager @ Census

Emir Atlı

Emir Atlı

Founder & CRO @ HockeyStack