We’re featuring some of the best & brightest folks in marketing and data on the virtual stage at ConCensus July 25 & 26. This live two-day conference features conversational & educational panels, workshops, and sessions for data-driven marketers and revenue-minded data people.

Day one is all about the data nerds we know and love, and day two is a chance to celebrate all the data-driven marketers pushing their companies forward. 

ConCensus 2023

Marketers' worlds have changed drastically over the past 5 years. As first-party data has become integral to marketing workflows, there's been a shift in the relationship between marketing and data teams. Austin Kueffner, Partner at Ouliant, and Joe Gelman, Sr. Product Marketing Manager at Webflow will be sitting down with Census CSM Andrew Wohl to discuss the evolution of the martech landscape and what comes next for modern marketers.


ConCensus Day 2: Adapting to a Shifting Martech Landscape: The Evolution of the Modern Marketer

AI. AR. Automation. Revolutions in the tech world in 2023 have turned marketing on its head — and we’re only about halfway through the year. Increased privacy regulations, the rise of AI tooling, and the death of third-party cookies will continue to challenge the status quo of marketing. Josh Kim, Growth Marketing Lead at Notion, sits down with Census’s Sr. Demand Generation Manager, Satya Gadepalli, to discuss the trends in growth marketing that have taken form over the course of 2023 as well as his predictions for the future to come.


ConCensus Day 2: Trends in Growth Marketing for 2023 and Beyond

As third-party data becomes more and more regulated, marketing teams are becoming increasingly reliant on first-party data as they report on every stage of the buying journey. Census’s Sr. Demand Gen Manager Satya Gadepalli will be joined by Hockeystack’s Founder & CRO, Emir Atlı to discuss how doubling down on first-party data can impact the entire buying journey, from channel optimization to pipeline generation and attribution.


ConCensus Day 2: First Party Data: The Secret Sauce for your Attribution Reports

Join Braze's SVP of Global Alliances, Matt McRoberts, and Census's CMO, Matt Amundson as they discuss the evolution of the martech ecosystem and the trends impacting marketing teams. As data warehousing technology transforms the proliferation and access to customer data, marketers need to orient their programs around first-party data to meet their goals. Both Matts will pull from their vast industry experience and share insight into how your martech stack can provide a leg up on the competition.


ConCensus Day 2: Calibrating your Marketing Strategy with First-Party Data and Braze

So you've filled your data warehouse with all the first-party data from your SaaS tools of choice. Now what?

Enter: 3rd-party data enrichment (AKA integrating additional information into your existing datasets), made easier-than-ever to use from as new tech continues to roll out.

Enriching your data with third party data is very valuable in building a true single source of truth in the data warehouse. In this 30-minute, community-led session, [Ella Runciman](https://www.linkedin.com/in/ella-r-78421011a/) will share her experience with data enrichment, where she’ll go over:

*   An overview of data enrichment
*   The types of data enrichment
*   How data enrichment has changed over the years (and its business value)
*   Examples of how to implement data enrichment in your organization

This is a live event, and all attendees are encouraged to ask questions.


ConCensus Day 1: How to Create & Use 3rd Party Data in Your Warehouse

About

Speaker

Ella Runciman

Data Engineer @ 1Password

Replays

ConCensus Day 2: Adapting to a Shifting Martech Landscape: The Evolution of the Modern Marketer

ConCensus Day 2: Trends in Growth Marketing for 2023 and Beyond

ConCensus Day 2: First Party Data: The Secret Sauce for your Attribution Reports