First-party data is quickly becoming top-performing marketing teams’ secret weapon to getting a 360° view of the actions and interactions that drive revenue. Google’s Angela Soares, Sprig’s Matt Avero-Sturm, and MasterClass’s Rohit Thosar sit down with Census’s Senior Demand Generation Manager, Satya Gadepalli for a deep dive into why first-party data matters and how marketers can make the most of theirs.