For years, marketers have had access to technology capable of delivering the right message to the right person at the right time. Unfortunately, data siloed in CRMs and martech tools make it difficult for marketers to get a full picture of the “right” customer.

Now, a new wave in marketing known as Data Activation enables marketers to access a complete and accurate Customer 360 view in the Cloud Data Warehouse.

Marketers can turn ideas into campaigns faster, build more granular audience segments, and finally target the right people with the right message across every owned and paid channel.