Join Braze's SVP of Global Alliances, Matt McRoberts, and Census's CMO, Matt Amundson as they discuss the evolution of the martech ecosystem and the trends impacting marketing teams. As data warehousing technology transforms the proliferation and access to customer data, marketers need to orient their programs around first-party data to meet their goals. Both Matts will pull from their vast industry experience and share insight into how your martech stack can provide a leg up on the competition.