Influencer marketing has become a buzzword in the digital marketing world, and for good reason. With social media platforms like Instagram, YouTube, and TikTok dominating the online space, influencers have become an incredibly powerful force for brands looking to reach new audiences. But with so many influencers out there, it can be hard to know where to start or how to make the most of your influencer marketing campaigns.

That's why we're excited to share the insider tips we learned over the last few years at our Influencer Hack Event, where we came together and shared our secrets.

From finding the right influencers for your brand to creating killer content that resonates with their audiences, we'll be diving into everything you need to know to unleash the power of influencer marketing and take your brand to the next level. So sit back, grab a pen, and get ready to learn from the pros!

Please note this is for in-house marketers only.


Influencer Marketing Hacks - free training

Learning the art of crisis management in PR & Marketing: Join Our Webinar!

In our dynamic digital-first world, crises can arise suddenly and unexpectedly. How well-prepared is your team to navigate these turbulent waters?

Join our one-hour webinar, "Crisis Masterclass: Navigating the Challenges in PR & Marketing," tailored exclusively for in-house marketing professionals, and equip yourself with the skills and strategies needed to thrive in the face of adversity.

Why Crisis Management Matters:

In today's social media age, a seemingly innocuous issue - if not properly managed - can quickly spiral out of control, becoming a national or international crisis, capable of impacting share price.

As such, crisis management is not just something to be done reactivity; a proactive approach to safeguarding your brand's reputation is essential. In this masterclass, we'll delve into the art of crisis management, revealing its critical role in PR and marketing and how it can be leveraged as a powerful tool for brand protection, and even growth.

What to Expect:

This practical session takes the latest best practice thinking, to provide you with a deep understanding of crisis management in a digital age, equipping you with actionable insights to navigate even the most challenging situations. We will be covering:

*   Crisis 101: Gain a solid foundation by understanding the key principles of crisis management in PR and marketing.
*   The role of social media in fueling - or managing - a crisis
*   Case Studies: Explore real-world examples of both successful and not-so-successful crisis management strategies from some of the best known brands in the world, learning valuable lessons from industry leaders.
*   Effective Crisis Communication: Learn the art of clear, concise, and empathetic communication during a crisis, both internally and externally - plus the crucial role of social media in this process.
*   Building a Crisis-Resilient Team: Discover how to assemble and train a team that's ready to respond effectively in times of crisis.
*   Preparedness Planning: Explore proactive strategies for crisis preparedness and how to create a crisis management playbook.
*   Actionable Takeaways: Leave with practical, actionable steps to strengthen your crisis management skills and strategy.

Don't wait until a crisis strikes to discover the importance of effective crisis management. Join us for an hour of inspiration, knowledge, and actionable strategies that will empower you to navigate PR and marketing challenges with confidence and resilience. Your brand's reputation and success depend on it. Reserve your spot now, and we'll see you at the webinar!

N.B This event is only for in-house marketers and not for agencies or freelancers.


Crisis Masterclass: Navigating Challenges in PR & Marketing

Free 60-minute TikTok strategy that will supercharge your marketing

📣Are you an ambitious marketer, entrepreneur, or communications professional? Do you want to supercharge your marketing activity and win at TikTok?

🚀 This free session from specialist PR and social media agency, Prohibition, will help you cut through the noise and develop a clever and creative TikTok strategy – in the time it takes to eat your lunch.

Why give this your time?

*   \#1 Practical, actionable advice that will drive results in your day job immediately
*   \#2 Killer insight from 10 years+ of social media agency delivery that will enhance your marketing
*   \#3 The latest expert TikTok thinking from an agency at the cutting edge of social media
*   \#4 Thinking from the award-winning agency with 400 5\* Google reviews
*   \#5 Limited spaces online so sign up today

Why bother with TikTok?

TikTok is undoubtedly the social media success story of the past 24 months, growing to nearly 23m active users in the UK, making it the country’s third biggest social network. 🔥

However, as with any new channel, TikTok should not operate in a silo. True success on this exciting channel comes down to properly integrating its use with your wider marketing efforts, in turn delivering genuine campaign cut-through and ROI.

This is sadly where many marketers fall down. 😟

In this hugely practical session, we will use our years of expertise in delivering integrated comms to explore;

1.  The role of TikTok as part of an integrated comms approach
2.  Using TikTok to fuel your PR Outreach
3.  Integrating TikTok into influencer marketing efforts
4.  TikTok advertising strategies
5.  Delivering an integrated campaign using TikTok

The session will also recap the basics of the platform, including;

*   TikTok 101 – what does it do, and how to use it
*   Engagement hacks and pro tips to get started
*   How to measure success

Please note this event is not open to other agencies or consultants. We do provide paid training in this space if you are interested though. 🎥

Don’t take our word for it!

Check out our Google reviews:

Rachel McEntee said: *"Brilliant and insightful webinar -really well presented and broken down into manageable and achievable actions. Would recommend for anyone looking to refine their digital strategy or just polish their posts."*

Grace Hughes commented:\* "Really great webinars for Social Media professionals. Excellent knowledge from presenters with an answer to every question. Really professionally presented too."\*

Amanda Blair: *"Great presentation and useful information. These guys offer these online updates for free, but they are definitely at the forefront of one's mind for PR."*


How to integrate TikTok into your PR strategy

Free 60-minute LinkedIn strategy that will supercharge your marketing

📣Are you an ambitious marketer, entrepreneur, or communications professional? Do you want to supercharge your marketing activity and win at LinkedIn?

🚀 This free session from specialist PR and social media agency, Prohibition, will help you cut through the noise and develop a clever and creative LinkedIn strategy – in the time it takes to eat your lunch.

Why give this your time?

\#1 Practical, actionable advice that will drive results in your day job immediately

\#2 Killer insight from 10 years+ of social media agency delivery that will enhance your marketing

\#3 The latest expert LinkedIn thinking from an agency at the cutting edge of social media

\#4 Thinking from the award-winning agency with 400 5\* Google reviews

\#5 Limited spaces online so sign up today

Personal branding is nothing new, but the way in which subject matter experts – and everyone else in between – are leveraging social media to do this, is new. Get it right and it can drive tremendous benefits to not only the individual but the business they work for too. Get it wrong, however, and they can irritate, annoy and antagonize the very people they should be connecting with.

So, what are the business benefits of doing this, and what strategies should those in your team take in order to succeed in this highly competitive and nuanced space?

In this practical session aimed at both B2B and B2C markets, we explore;

*   How building your team’s personal brands can directly benefit your broader business objectives
*   The business case for both B2B and B2C brands to start this journey
*   Strategies to build your team’s online influence
*   The key role LinkedIn plays in this
*   How to map out a personal brand ‘strategy on a page’
*   Engagement hacks and pro tips to get started
*   How to measure success


Building your LinkedIn personal power brand - Masterclass

This event will be of great value to marketers and PR professionals who are keen to harness the power of AI in their work. In this session, we delve into advanced AI strategies and best practices, covering a wide range of topics, including:

1.  AI-Driven Media Monitoring: Learn how to effectively monitor media coverage and gain insights using AI tools.
2.  Predictive Analytics: Discover how AI can help you forecast PR trends and make data-driven decisions.
3.  AI-Powered Content Creation: Explore the possibilities of AI-generated content for press releases, blog posts, and more.
4.  Audience Segmentation: Understand how AI can aid in identifying and targeting specific audience segments for your PR campaigns.
5.  Measuring PR Impact: Explore the latest AI-driven metrics and KPIs for evaluating the success of your PR efforts.

Our expert speakers will share case studies, practical tips, and real-world examples of AI integration in PR, all aimed at helping you enhance your strategies and achieve remarkable results from your efforts.

If you're looking for more practical tips and hacks, sign up for our newly-announced 2025 events. We also have our [Embracing Marketing Mistakes podcast](https://www.embracingmarketingmistakes.co.uk/), a top 10 marketing podcast in the UK, where we interview the Chair of CIPR AI in PR panel about how to unleash AI in your marketing - alongside other industry experts.


Maximising Your PR Efforts with AI

Most marketers in the UK are now using social media marketing in some clever strategic capacity, whether it is corporate blogging, creative conversation campaigns or building brand ambassadors through a dedicated online community. However, how many of us know how to attribute a meaningful ROI on the activity we’re undertaking with our content and social?

There is now a pressing need to look beyond low-level reporting – such as ‘counting metrics’ towards sophisticated data and analytics that demonstrate genuine business value and the fundamental value that social media and content marketing can now bring.

Following the sold-out events earlier this year, this free event will tackle this important issue and give brand owners a clear understanding of exactly how they can prove the value from ever pound they spend on social media, including:

The main types of social media metric by platform

• What's tangible - the specific metrics that demonstrate value

• A bespoke approach: what metrics suit your brand

• ROR - return on relationship values

• How to integrate social media measurement into the rest of your metrics

• Case studies and best practice

How to drive clear business impact using social media

A look at how big brands use social media to deliver marketing and customer service impact, and the secrets behind their success

WHO WILL THIS BE RELEVANT FOR?

Our marketers events are specially designed for marketers responsible for social media, reference programs, online content or digital marketing and of course PR professionals – all will benefit from attending.

This event is only available to in-house marketing professionals and not for agencies, freelancers or students. Apologies for any inconvenience.

About Prohibition PR

Prohibition is listed in Prolific North’s Top 15 PR Agencies and is currently their PR Agency of the Year 2019 having also won a number of industry awards in 2019, 2018 and 2017 including Best Consumer Relations Campaign and Best Integrated Campaign 2019 and Best use of Social Media 2019.

This agile dynamic consultancy has been described by the CIPR as: “An agency with clear differentiation in their market sector. Its commitment to nurturing the industry's young talent is not just laudable, but also has a clear business goal as they seek to build a regional powerhouse.”About the event speaker: Chris Norton, Founder and Managing Director, Prohibition.

THE SPEAKER

Chris Norton, is the founder and managing director of the CIPR's Outstanding PR Consultancy 2019 Prohibition, and an award-winning crisis management practitioner with more than twenty years’ PR experience having worked both in-house and in a number of international consultancies.

Chris set up the UK’s first word-of-mouth marketing consultancy and the body that represented the industry, he is a regular winner of the “Best Use of Social Media” and "Best Integrated Campaign" awards. He is also a regular speaker on online communications and his Norton’s Notes blog is listed as the 7th most influential PR and social media blog in the UK.

In 2013, Chris co-authored the CIPR’s Social Media Handbook “Share This Too” which went on to become the fastest selling social media book on Amazon. He was a part-time lecturer on Digital Communications at Leeds Beckett University and also sat on the CIPR Committee as its social media coordinator. Chris has delivered social campaigns for clients such as: Sony Ericsson, Ronseal, Goldsmiths, Watches of Switzerland, Interflora, The Royal Shakespeare Company, Meadowhall, George Foreman, Russell Hobbs and Hallmark Cards.


How to demonstrate ROI from your PR and social - Masterclass!

Recruitment remains a top priority for marketers in higher education, and students are among our most sophisticated users of social media and technology.

But despite this, many marketers are failing to leverage the full potential social media presents when it comes to recruiting and driving consideration at every stage of the student journey, from inquiry to application and acceptance.  

Join us on Thursday 9th April at 10am for this must-see 30-minute webinar, hosted by specialist education social media agency, Prohibition, to learn the must-do social trends for 2020 that can help supercharge your UG and PG recruitment. 

We will cover:

• The sophisticated student journey

• Influencer relations 

• Academic influence

• The rise of personalisation

• Long-form video

Essential for: mid-senior level social media, brand, marketing or comms professionals within further education or higher education establishments.  

N.B. This webinar is for in-house marketers only and not agencies or freelancers sorry.


Five ways Universities can supercharge their Undergraduate student recruitment

**Unlock the Potential of Podcasting in Marketing:**

In the ever-evolving marketing landscape, innovation is the key to staying ahead of the competition. Are you eager to discover the latest strategies to amplify your brand's reach and influence? Look no further than our one-hour webinar, "Podcast Power: Amplify Your Brand's Reach," tailored specifically for in-house marketing professionals.

**Why Podcasting?**

Podcasting has emerged as a game-changer in the world of branding and marketing. It's not just about creating content; it's about building meaningful connections with your audience. In this engaging webinar, we'll delve deep into the immense power of podcasting, unveiling how it can reshape your marketing strategy and elevate your brand to new heights.

**What to Expect:**

The Power of Podcasting in Marketing (10 minutes): Explore the compelling reasons why podcasting is a must-have tool in your marketing arsenal.

Crafting Compelling Podcast Content (15 minutes): Learn the art of creating content that captivates your audience and delivers genuine value.

Building and Growing Your Brand's Podcast (10 minutes): Discover the essential steps to launch and promote your podcast effectively, from setting up the infrastructure to designing a captivating brand identity.

Leveraging Podcasting for Brand Growth (10 minutes): Explore actionable strategies to seamlessly integrate podcasts into your marketing mix and measure their impact on your brand.

Engage with the Experts (5 minutes): Bring your burning questions to our Q\&A session and receive expert insights to navigate your podcasting journey effectively.

Success Stories (5 minutes): Gain inspiration from real-world examples of brands that have harnessed the power of podcasting to achieve remarkable success.

Actionable Tips and Takeaways (5 minutes): Receive practical advice and key takeaways that you can immediately implement in your marketing strategy.

Don't miss this opportunity to unlock the full potential of podcasting in marketing. Join us for an hour of inspiration, insight, and actionable strategies that will empower you to take your marketing game to the next level. Your brand's success story begins here. Reserve your spot now, and we'll see you at the webinar!


How to Turn Your Podcast into a Brand-Building Powerhouse - Masterclass

Are you finding it increasingly difficult to connect with your target audience in an era where trust in media, companies, and institutions is waning? In the highly competitive landscape of higher education, standing out has never been more challenging.

But there's a powerful solution at your fingertips. Forward-thinking universities are tapping into their most valuable asset—their academics—to break through the noise. By elevating your academics as authentic online authorities, you can build trust, engage prospective students and post-grads, and distinguish your institution from the rest.

This isn't just a passing trend; it's a strategic imperative. The influencer landscape has matured, shifting focus from celebrities to subject matter experts. Your academics are uniquely positioned to become influential voices in their fields. However, to make the most of this opportunity without wasting time or resources, you need the right approach.

Join us for an exclusive 45-minute masterclass webinar hosted by Prohibition, the specialist education social media agency. This must-see session will equip you with practical strategies to amplify the profiles of your academics and senior staff, harnessing their online influence to achieve your university's marketing goals.

**What you'll learn:**

\- Understanding academic influence and personal branding

\- The benefits of leveraging academic influencers

\- Step-by-step guidance on how to get started

\- Creating an effective 'influencer strategy' on a single page

\- Aligning academic influence with your marketing objectives

Don't miss this opportunity to revolutionize your marketing efforts and stay ahead in the higher education sector. Spaces are limited, so register now to secure your spot in this game-changing webinar!


How to build an academic’s online profile to make them thought leaders

The F\&B landscape has never been more competitive with hyper-saturated categories, and product innovation like never before. And despite grocery price inflation returning to near normal levels, consumer money-saving behaviour is sticking.

At the same time, the media landscape is more fragmented than ever, meaning grabbing consumer’s attention – and focusing your marketing team’s time and effort – is harder than ever before.

For brands – either launching to market, or introducing new SKUs – cutting through can feel like an uphill struggle. High profile launches like Innocent Drinks’ Diary Free Smoothies have demonstrated no brand is immune, no matter how well-established or on-trend your offering.

In fact, recent research from The Grocer suggests that as many as 80% of new grocery product launches fail. Nielson's figures further support this; on average, 112.5 products are launched every month, with failure rate of 76%.

One thing is clear - getting it right when it comes to marketing has never been more important for F\&B brands.

Join us on\*\* Wednesday 9th October 2024\*\* for this must-see 45-minute webinar, hosted by specialist food and drink integrated PR agency, Prohibition – in conjunction with James Beeson, **Drinks Editor** at industry-leading publication **The Grocer** – to learn practical comms strategies to help focus your efforts and engage with consumers, avoiding the dreaded de-listing.

We will also be sharing the thoughts of a senior drinks buyer who currently works for one of the Big Four on the importance of effective marketing—especially a brand’s social media footprint—when making buying decisions and allocating shelf space. With more than six years of buying experience, including three at a major multi, her viewpoint is sure to add value.

What we will cover;

\- Understanding evolving consumer media habits

\- How to focus your comms to get cut-through - from crisis comms to clever PR, creativity and strong relationships

\- The crucial role of insight

\- Who’s got it right - case studies and best practices

\- Where to start

Essential for: mid-senior level F\&B social media, brand, marketing or comms professionals.


Cutting Through in the Competitive F&B Market: Proven Marketing Strategies for 2025

Prohibition PR is a multi-award-winning top 150 PR agency. We advise brands on how to use public relations, content marketing and social media effectively. With creativity, innovation and insight at the heart of everything we do, our aim is to deliver powerful strategies that help brands and businesses communicate more effectively both on and offline.

Operating out of the North of England for over a decade, our specialist integrated PR team has built a reputation for delivering highly successful, innovative PR campaigns that achieve maximum impact and results.